SYDNEY, Australia, Aug. 07, 2022 (GLOBE NEWSWIRE) — More than two years after launch, the iPhone app OneFriends is steadily gaining a following. Despite being an Australian-headquartered company, its users span the globe. The company says this reflects the app’s universal appeal, which aims to help users cultivate friendships with a small number of true friends. The app now has users in over 60 countries on all continents, all using the English version of the app. Since its inception in 2018, the OneFriends team has comprised up to 14 people, a unique combination of contractors and long-term employees.
Key features of the app include that users can easily organize events and activities and be reminded to meet up with friends after an agreed time frame of 1, 2 or 3 months. Friends can also message each other and keep an updated mini-profile. The interface is designed to be easy to navigate and has a kind of simple beauty and class about it.
Speaking about the company, Albert Jing, CEO and Founder of OneFriends said, “I want the quality of the app to speak for itself and for our users, who are good, smart people, to appreciate the truth after using OneFriends for a while Show benefits to them friendships.” He continued eloquently, “In terms of business growth, there is a time to be bold and there is a time to be cautious. In fairly uncertain economic times like these, my focus is on running a business that is highly efficient, automated and resilient to downside risks. If suitable opportunities then arise, we can react to them quickly and in a focused manner. I’m more concerned with the long-term than the immediate hype, and that aligns with OneFriends’ own values of long-term genuine friendships and long-term value for our users.”
The company’s marketing strategy includes both online digital advertising across multiple platforms, which have garnered over 15.6 million views since 2020, as well as small-scale targeted personal flyer distribution.
According to the Apple app store pages, the OneFriends app collects far less personal data and information than other social apps and does not track users’ activities across other websites and platforms at all. The OneFriends app is currently free to download and the company states that the app has been kept from advertising to prioritize user experience and privacy.