The Intermark Group uses animal sounds for the latest campaign
Full service marketing and advertising agency Intermark Group has developed a series of ads for Physicians Mutual to announce the launch of their pet insurance policy, Physicians Mutual Pet. Physicians Mutual is a national provider of health, life and retirement products.
Physicians Mutual Pet complements the company’s existing products, including Medicare Supplement, dental, life and health supplements, and burial coverage.
The aired, digital display and social media campaign features testimonials from six speakers and two speakers who have claimed insurance. The campaign includes eight 30-second videos – one in which each pet tells their story – as well as eight :15 and eight :06 videos. The show airs in local markets in eight states and will expand to cable and all 34 states where insurance is available over time. The web ads will run nationwide.
In an anthem ad, Physicians Mutual brand spokesperson Eddie, a three-year-old border collie from Omaha, Nebraska, introduces the seven new characters, who share their own individual testimonials from vet visits and how Physicians Mutual’s pet insurance saved the day. Lucy, the yellow lab puppy, talks about her first “Owie”, eight-year-old Buster shares his passion for devouring squeaky toys, and Butterbean, the hypochondriacal cat, ponders the many injuries and illnesses he might encounter in any given day .
Pet insurance began in the United States in 1983 when Lassie, the TV show’s star collie, became the first dog to purchase pet insurance. Today nearly four million cats and dogs are insured in the United States. More pet parents are taking out pet insurance as routine veterinary care, treatments and general pet health costs continue to rise. According to the North American Pet Health Insurance Association, pet insurance in the United States has grown at a compound annual growth rate of 21.6 percent in the past five years alone. Cats with pet insurance continue to show a higher growth rate; Still, dogs make up the majority of all insured pets in the United States.
Show more – Creative
Client: Mutual Doctors
Artistic Director: Lindsey Muller
SVP parliamentary group Public Affairs: Bob Gunia
Chief Copywriter: Joe Szejk
Agency: Intermark Group
Head of the design department: Keith Otter
Creative Directors: Blake Young, Scott Shalles
Executive Integrated Producer: Chris man
production company: Seed Media Arts
Director: Brandon Nicholas
Executive producer: BradleyJohnson
line producer: Lorna Paul
Post-production: Vazda Studios
Editor: Steve Morrison
Account Service SVP: Paul Brusatori
Planner: Josh Simpson
Genres: Dialog, comedy
Categories: Insurance, finance
intermediate characters, Tuesday, August 16, 2022 07:47:15 GMT