TerraTrue, a privacy innovator, today announced the availability of its Mobile App Smart Workflow, which enables mobile app vendors to proactively prepare for submission, quickly identify issues and mitigate risks that cause delays in the compliance approval process of the data protection regulations, in which they should be listed the major app stores. The new functionality of TerraTrue’s privacy platform also reduces the risk of violating store policies, which could result in mobile apps being flagged for violations or ultimately being removed from app stores such as the Apple App Store or the Google Play App Store.
Traditional deficiencies in app store compliance
App stores can be somewhat of a black box in terms of their approval processes. Even after reading all of the documentation, mobile app vendors can constantly be unsure whether app stores will have problems with a particular app or new feature. Even understanding if they are working against the right checklist to get approved can cause delays in app specification, coding, and shipping.
Privacy has traditionally been one of the last teams brought in to review when a feature is updated and the mobile app is ready to be submitted for approval. This puts pressure on privacy teams to work quickly and prevents them from providing better quality proposals and a higher standard for their review in a timely manner. Incorporating this lack of privacy early on can lead to the very outcomes the company is trying to avoid, including denial of access to the App Store, delayed listing, or removal.
To put into perspective how many apps may be affected, Apple has offered a number of statistics about its 2020 app deprecation process:
- It rejected nearly 1 million apps submitted for the first time
- It rejected almost 1 million app updates.
- 215,000 apps were removed for collecting too much user data or other privacy violations
“For companies that are mobile first or derive the majority of their revenue from mobile app usage, breaches that could result in the app being removed or not approved can have a significant impact on short-term revenue and long-term organizational adoption said Chris Handman, co-founder and COO of TerraTrue. “By moving left and providing visibility to privacy teams earlier in the pre-deployment phase, TerraTrue’s mobile app Smart Workflow ensures they have ample time to review feature updates and provide feedback on fixes needed to comply with the App Store privacy policies would be required. Net, net, it’s a win-win for companies to deliver better apps faster, get active users and grow revenue sooner.”
With TerraTrue, program managers can use the TerraTrue Mobile App Smart Workflow out-of-the-box to proactively notify privacy teams of what changes are being made to drive adoption of new mobile apps or features. Teams can also easily edit their own custom workflows with clicks instead of code. TerraTrue custom workflows work similarly to Google Forms, but have the additional ability to overlay risk assessment frameworks based on responses. Custom TerraTrue workflows allow users to customize the set of questions and checklist items required to complete a data specification. TerraTrue’s out-of-the-box questions are comprehensive and updated over time, but can also be tailored to specific checklist items unique to each organization. TerraTrue’s solution can easily be tailored to iOS or Android specific needs and even to other app stores such as Amazon Appstore and Microsoft Store.
Key Benefits of the TerraTrue Mobile App Smart Workflow:
- Speed up the mobile app approval process: TerraTrue saves time by ensuring mobile app updates are privacy compliant before they are submitted to the App Store
- Integrate privacy earlier in the process: TerraTrue’s pre-deployment approach gives privacy teams more time to provide meaningful feedback for privacy reviews
- Empower and protect businesses with mobile apps: In an ever-changing landscape, TerraTrue helps organizations maintain an updated checklist to capture what they need to stay compliant, drive adoption and engagement, and drive time-to-value for new apps or features to increase
Mobile App Smart Workflow Product Page (learn more)
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TerraTrue empowers teams to integrate privacy and security into everything they do through a collaborative, intuitive, and scalable platform. Purpose-built to work with modern product development, TerraTrue seamlessly captures structured data about how teams plan to collect, use, store and share data. The platform then maps this digital blueprint to global privacy laws to automate guidance, risk labeling, and downstream data maps and reports. As the hub between product teams and review teams, TerraTrue also intelligently routes rules-based workflows through an organization, automatically detects and reports on infrastructure changes in cloud environments, and drives vendor management—all from the same single source of truth. With TerraTrue, organizations operate a scalable, rapid pre-deployment data protection program that eliminates spreadsheets, manual ad hoc processes and compliance bottlenecks. TerraTrue was founded in 2018 by former Snap executives and is backed by 3L Capital, Anthos Capital and Chris Sacca, among others. Modern brands like Lyft, Robinhood, Roku, and Foursquare are moving left to get privacy right with TerraTrue.
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