KUALA LUMPUR, Malaysia, Aug. 10, 2022 (GLOBE NEWSWIRE) — PubliCT.io, the PR super app that offers end-to-end PR services, has its pay-as-you-go solution introduced and with it the need for expensive subscriptions or start-up costs to launch an advertising campaign.
The cloud-based app is integrated with an e-wallet that allows users to purchase credits ($0.50 each) that can be reloaded as needed. The credits are only debited from the user’s account after the purchase of a service on the platform.
“Most PR software programs offer high monthly or yearly subscriptions that may not be beneficial for startups or smaller businesses. The pay-as-you-go solution, which I believe is the first of its kind, allows users to buy and use credits based on their budget and needs. For example, it costs one credit per email address, 100 credits to purchase a consulting session with a PR professional, and less than 200 credits to secure an earned media placement. We are confident that the all-new PubliCT.io will bring better value to our users and give us a competitive advantage,” said Manminder Dhillon, CEO and Founder of PubliCT.io.
In addition, the platform also introduced the all-new Content Marketplace, where brands can now get guaranteed earned media placements on top news sites.
“Brands often send out press releases hoping there will be a pickup. But mostly the press releases end up on obscure sites or are not published at all. The content marketplace in PubliCT.io aims to give brands the opportunity to choose the news sites and pay only when they are published by deducting the credits.
“On the other hand, news sites can make money if they choose to publish the press release or the content provided by the brands. The model works perfectly as news sites have full editorial control, choosing the content that suits their needs, and still monetize through the platform by providing safe editorial placements for brands,” added Dhillon.
“The process is completely straightforward and effective as brands can choose which news sites to publish their story on and news sites earn money if they decide to publish the content. It’s a win-win for both the brand and the news site,” she added.
To date, PubliCT.io has 300 regional partners in Southeast Asia and 3,000 media partners worldwide, including the Associated Press, which has widespread coverage in the United States, Middle East and Asia.
Dhillon said the platform’s user-friendly interface also helps brands better streamline their PR campaigns by allowing multiple users to work and collaborate. You can contact the right journalists using certain keywords, send press releases, event invitations and pitches with just a few clicks. Publict.io also includes a media database of over 30,000 journalists across the region, enabling companies from startups and Fortune 500 companies to advertise instantly.
“To date, we have helped hundreds of companies, from startups to global brands, that have achieved an average 10x return on investment in terms of PR value after using our services,” she said.
Additionally, users can use the platform to hire PR consultants, professional writers and translators through their talent marketplace feature.
Dhillon pointed out that eventually the talent market will continue to expand to have more global freelancers in the creative industries such as social media content writers, videographers, photographers, presenters and more.
“Publict.io’s vision is to eventually become a one-stop platform for all communication-related services,” she enthused.
Venture capital Cradle Fund was recognized as the best media startup at the Vikingcubator Challenge. PubliCT.io is in the process of raising funds for Pre-Series A to advance its market expansion and technical development plans for additional features such as a virtual press conference service and a marketplace for communications talent.
PubliCT.io (formerly known as Supernewsroom) is the first award-winning pay-as-you-go PR tech startup. The cloud-based PR super app is an end-to-end advertising platform that helps brands streamline their PR campaigns by allowing multiple users to work and collaborate, find and engage with the right journalists connect them, send press releases, event invitations and pitches just a few clicks. PubliCT.io also offers guaranteed media placements for press releases through its content marketplace and is a marketplace for communication talent where users can hire virtual PR consultants, writers and translators. The platform works with top news outlets in countries like Malaysia, Singapore, Thailand, Indonesia, Vietnam, Hong Kong, China, India and more. Trusted by hundreds of brands – from start-ups to Fortune 500 companies – PubliCT.io is an investment company of the Cradle Fund. For more information about the platform, see https://publict.io
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Shum Jing Wei
Head of Global Media Partnerships and Sales
Email: [email protected]
Telephone number: +6011 6430 9121