Marketers can now deduplicate campaign reach and ad frequency across Roku traditional television, connected television, computers and mobile devices, in a significant step towards Nielsen ONE
NEW YORK, September 29, 2022 /PRNewswire/ — Nielsen (NYSE: NLSN) announced that Roku (Nasdaq: ROKU), America’s #1 TV streaming platform*, is bringing four-screen metering across traditional TV, connected TV, desktop and mobile for the first time is used in Nielsen overall ad ratings. Now, marketers running ads with Roku can deduplicate campaign reach and frequency across all four screens in the home. Nielsen Four-Screen Ad Deduplication will initially be available in Nielsen Overall Ad Ratings and supports deduplication of target groups in Nielsen ONEthe company’s upcoming cross-media measurement platform, upon release in December 2022. This measurement will be available on the Roku platform, including all Roku media running on OneView and video inventory on Roku Ad Framework certified channels.
As consumers spend more time streaming, marketers are diversifying their media investments and continue to shift more money into TV streaming than ever before. Nielsen’s latest edition of The Gauge reveals that streaming overtook cable for the first time in July to capture the largest share of TV usage to date. OneView, Roku’s advertising platform built for TV streaming, is directly integrated with Nielsen’s measurement solution, enabling robust measurement of person-level advertising campaigns on the Roku platform.
This announcement builds on a long-standing relationship between Roku and Nielsen that began measuring Nielsen Digital Ad Ratings in 2016. Since then, more than 200 advertisers have measured their TV streaming campaigns on Roku. This expansion of measurement capabilities on the Roku platform is an important step in delivering a consistent and comparable cross-media solution with Nielsen ONE.
“Marketers are increasingly investing in CTV to follow consumers. However, brands want consistent measurement across screens,” he said Kim Gilberti, SVP, Product Management, Nielsen. “Marketers can now better evaluate the unique reach and frequency of CTV inventory associated with their entire Roku purchase in a comparable and comprehensive way, and advertisers can reduce waste and help ensure relevant ads are delivered to the right audiences across devices . This release brings us Nielsen ONE one step closer to delivering comparable and deduplicated metrics across all screens.”
“We believe that all TV spots will be traceable and measurable,” he said Asaf Davidov, Head of Ad Measurement and Research, Roku. “Our direct customer relationship, scale and technology put us in a unique position to work with Nielsen to make measurement easier and more accurate as marketers shift their spend to TV streaming.”
Nielsen Four-Screen Ad Deduplication is the foundation for audience deduplication across devices, services and platforms in Nielsen ONE, providing a consistent, comparable and deduplicated view of the channels and platforms audiences are consuming across all screens.
About Roku, Inc.
Roku pioneered streaming to TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and offer advertisers unique ways to engage consumers. Roku streaming players and TV-related audio devices are available in the US and select countries through direct retail sales and license agreements with service providers. Roku TV™ models are available in the US and select countries through licensing agreements with TV OEM brands. Roku is headquartered in San Jose, California, USA
*America’s #1 TV streaming platform based hours streamed by Hypothesis Group, October 2021
This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us as of the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that could cause our actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements. These statements include, but are not limited to, those relating to TV streaming-related trends and TV streaming-related marketing; the benefits, features and capabilities of the OneView Platform and the Roku Ad Framework; and the benefits, growth, and reach of the Roku platform. Except as required by law, we undertake no obligation to publicly update these forward-looking statements or to update the reasons that cause actual results to differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are identified from time to time in Roku, Inc.’s reports filed with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the current year December 31, 2021 and our Quarterly Report on Form 10-Q for the quarter just ended June 30, 2022. Copies of reports filed with the SEC are posted on Roku’s website and are available free of charge from Roku.
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