The best and worst ads

2023 Super Bowl Commercial: Alicia Silverstone in a Rakuten commercial and Brian Cox and Serena Williams for Michelob ULTRA (Rakuten Rewards & Michelob ULTRA)

2023 Super Bowl Commercial: Alicia Silverstone in a Rakuten commercial and Brian Cox and Serena Williams for Michelob ULTRA (Rakuten Rewards & Michelob ULTRA)

It wouldn’t be the Super Bowl without a bunch of fresh, fun and emotional commercials from some of the biggest brands in the world with even bigger stars.

In 2023, Arizona is hosting Super Bowl LVII between the Kansas City Chiefs and the Philadelphia Eagles, but the commercials are almost as big as the actual game.

These are some of the best and worst Super Bowl commercials to watch this year:

Rakuten starring Alicia Silverstone as Cher Horowitz from Clueless

Anywhere, anytime, we love seeing Alicia Silverstone as Cher Horowitz. The Rakuten ad gives us the yellow skirt suit, the elastic waistband, and the ever-iconic “as if.” Along with Elisa Donovan as Amber, this is a top notch nostalgic commercial.

Google: Fixed on Pixel

We’ve got a pretty clever spot from Google this year with their “Fixed on Pixel” ad, centered around the Pixel 7 and Pixel 7 Pro’s Magic Eraser and Photo Unblur photo editing tools. It’s reminiscent of Amy Schumer photographing strangers, including NBA star Giannis Antetokounmpo and Doja Cat. Sometimes we just need to get rid of that unwanted guest in our photos.

Michelob ULTRA: ULTRA Club day for new members

Caddyshack meets successor Stars Brian Cox and Serena Williams? Yes, please! It’s New Members’ Day at Bushwood Country Club, which means we get to see one of our favorite things, which is Cox getting frustrated and yelling at people. It’s star-studded and truly epitomizes what we’ve come to expect from a Super Bowl ad.

For this ad to really work, you need to check out Downy’s ad teasers, which used Danny McBride’s voice. Now that we’ve reached the time for the big game, we’re finally taking off the sweatshirt to reveal that Fair Gems creator and star. It’s that kind of stupidity that works for commercials. But McBride, we really need that in the next season of Fair Gems AS SOON AS POSSIBLE.

We’ll leave that to the Bostonians real Final word on that commercial, but Sam Adams takes us to a “brighter Boston” with this commercial, and taps into the cliché that the bad, great people of town tend to be a bit temperamental. A solid chuckle.

Popcorners: Break into something good

What can we say, we love a breaking Bad Coming back and seeing Aaron Paul, Bryan Cranston and Raymond Cruz back in that desert with that RV feels oddly like a big nostalgic hug.

Bud Light: Easy to enjoy

We can’t deny that it’s pretty sweet that Miles Teller and his wife Keliegh are starring together in this Bud Light commercial. Spending an unbearably long queue with a customer service representative is painfully understandable. It might not be the most creative ad, but sometimes it’s best to keep it simple.

Paramont+: Stallone face

Apparently there are still a few stars stuck on Paramount’s Mountain of Entertainment, but this time it’s all about Sylvester Stallone. A callback to his 1993 film cliffhanger, Stallone tries to hold on to his own face (in rock form) while his daughters, Dora The Explorer, Captain Pike, Lieutenant Jim Dangle and more Paramount stars watch from below. This ad may be better than some parts of Tulsa King but maybe we’re just ready to get off this mountain.

T-Mobile: New Year. New neighbor.

Seeing John Travolta in a Super Bowl commercial is almost expected at this point, and a scrubs Zach Braff and Donald Faison’s reunion will always warm our hearts, but maybe we can start leaving some of it Fat recalls in the past.

Avocados from Mexico: do it better

Anna Faris is a naked Eve in a stormy Garden of Eden, while a squirrel says Mexican avocados “make everything better,” resulting in a version of New York City where everyone is naked and there seem to be no problems. We love Faris, but this falls into the category of advertising, which is just plain weird and actually not very funny.


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