Canada is showing Hollywood that we “kick ass” with billboards in Los Angeles.
Canadians are publicizing their presence in Hollywood with a series of billboards as part of the MADE Better campaign to celebrate Canada’s filmmakers.
Echoing the cliché that Canadians are polite, billboards in Los Angeles read: “Politely Kicking -ss. (Sorry.)”
Another refers specifically to famous Canadian directors with the message “Need Direction? Look North,” along with a picture of four director’s chairs with the surnames of duneby Denis Villeneuve women speakis Sarah Polly, avatar‘s James Cameron and To redden‘s Dome Shi.
“Canada is having a moment in Hollywood with so many Canadian storytellers hitting the big time right now. We thought we’d have a little fun with it, and we love that people are sharing the billboards online and it’s making waves,” said Valerie Creighton, president and CEO of the Canada Media Fund (CMF) in a statement.
Famous Canadian actors were also photographed in front of the billboards, including Gilmore Girls Star Yanic Truesdale.
“I love this campaign celebrating my fellow Canadians who are running Hollywood,” Truesdale wrote on Instagram.
Actor François Arnaud who was in the AppleTV+ series surfaceShe also posed in front of the billboards.
“As proud Canadians, we empower and celebrate the strength of our talent in the screen-based industry,” said Francesca Accinelli, Interim Executive Director & CEO of Telefilm Canada in a statement. “By placing these billboards in a fun and effective way in LA, we’re honoring the achievements of our fellow Canadians and reminding our friends down south and around the world that Canadians have good reasons to play naughty.”
Canadians have long ruled Hollywood, and it’s time to spread the word about our entertainment excellence.
Other Canadian celebrities have also taken to social media in support #Made Better Campaign.
“MADE Better is about giving us the opportunity to appreciate the incredible talent that we have in this country and feel good about it – maybe even get a goose bumps or two,” said Mathieu Chantelois, Executive Vice President of Marketing and Public Affairs at the CMF reads.
“Canadians have long ruled Hollywood, and it’s time to spread the word about the outstanding entertainment we create, whether it’s in our country or anywhere in the world.”