The Indian Midland is a hotbed of creativity, fresh ideas and a unique approach to storytelling. It regularly produces loads of exciting and engaging advertising campaigns that not only serve the brand purpose but also spark exciting conversations between people. This two-week Exchange4media Best Ads series showcases the most compelling and creative advertising campaigns that wowed audiences and critics between September 1st and 15th.
Please note that this is in no way a ranking of ads. The brands are arranged alphabetically.
Nothing Casual About This Dating App Gear
The campaign sheds light on the bad dating experiences single people often face. Conceived by the brand’s in-house team, the campaign consists of five films and encourages singles not to settle for something that doesn’t last.
Apollo Tires “Go Beyond Equality”
Conceived by Wunderman Thompson, the ad appeals to adventurous bikers who want the best tires for their bikes. Seamless product integration via a tightly written voiceover and stunning visuals, the ad is simple yet effective.
Cleartrip “India’s Biggest Travel Sale”
Conceived by Talented, the campaign, which consists of three films, encourages consumers to prioritize travel this festive season by making the most of their offerings. The hilarious scripts and perfect casting will always make you not want to skip the ads. The campaign was designed by Talented.
Women’s Innerwear Therapy Collection
Utilizing the classic “ad within an ad” trope, DaMENSCH’s three-film campaign aims to highlight the company’s mission to address the most neglected and challenging part of the male wardrobe – “the undergarments”. The films sell the product suggestions without showing the product.
Mountain Dew “#ConquerWithCourage”
Conceived by Flibbr Consulting, the campaign celebrates the spirit of those who strive in the face of fear to achieve extraordinary results. A beautifully written ad, the film takes you back to the simpler days of ad creation and storytelling.
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