With more than half of people spending more than 5 hours a day on their smartphone, people expect every app they use to offer a great user experience. Without an easy-to-use app, it’s almost impossible to grab the attention of the average smartphone user. Additionally, app stores want to promote apps that offer quality interfaces, intuitive navigation, and an overall enjoyable experience.
To provide a good user experience, you need to incorporate certain design elements that the average user expects in every app they use. These easy-to-use core features ensure that the user experience never limits the potential value your app offers its users. It also helps you provide a seamless experience when new users visit your app for the first time.
Building a successful app with the user in mind
When creating a successful mobile app, you have to consider far more than just the purpose it serves. In addition to fulfilling the core functionality, it is important to develop an intuitive and user-friendly interface.
The usability of an app contributes to the overall customer experience when using your app. When evaluating your app’s usability, consider how easy the app is for a new user, how easy it is to navigate, and how integrated the app is into your target user’s workflow.
9 characteristics of a user-friendly app
Building a successful mobile application is never easy. However, the integration of user-friendly features adds to the chances of success. A well-designed app allows customers to easily shop, find the information they need, and get in touch with the business. It also has an easy-to-navigate interface that prevents users from getting frustrated and features that guarantee customers that their personal information is kept safe.
So here are 9 features of a good app that you should build into any mobile app you develop.
1. USP and user interface
Don’t create a mobile app just because everyone is doing it. Instead, create a mobile app that solves a real problem people are facing. By creating an app to solve a problem, you can design the user interface so that users can solve the problem with as little effort as possible. Always emphasize an integrated feel to your app to ensure you provide the consistency that mobile app customers have come to expect.
Determine your app’s use case, create a detailed plan that describes your USP and user interface, and then start developing. If you ignore it, you will end up developing an application that provides no value to its users.
2. Intuitive navigation
Your app’s navigation has a big impact on how user-friendly your app is. Intuitive navigation allows users to seamlessly interact with your app to use it exactly how they want. While a difficult navigation system confuses your users. So think about what aspects of your app your users need most and highlight those features in the navigation. When creating intuitive navigation, also consider the user’s flow within your app.
A great app navigation interface makes the user feel like you predict how they will want to use your app.
3. Privacy and Security
While it doesn’t directly impact your app’s usability, the privacy and security features your app offers can make users feel more comfortable interacting with it. You can also integrate smarter authentication systems for a more seamless user experience.
You can use demographic, contextual, and behavioral targeting to provide more personalized content to your users. By providing your users with personalized content, you give them exactly what they need, when they need it. 80% of consumers want personalization.
5. Simple interface
An application should have a user interface that is not only easy to use but also responsive. The app needs to be easy to use so that new users can jump right in and get going. Avoid unnecessary features and focus on a core set of features to keep your UI simple.
6. Offline Capabilities
By allowing your users to access your app anywhere with offline capabilities, you ensure that you maximize your app’s usability. This becomes especially important for any app intended to store or analyze information that a user may need at any time. It also allows your users to rely more on your app.
7. Ratings, Feedback and Customer Support
Add a rating feature that allows users to rate and post reviews. This gives you feedback on what your users like best about your app and what they don’t, so you can update the app accordingly. Negative comments also help with further improvements.
8. Push Notifications
Even when a user’s phone is locked, you can keep the user’s attention with push notifications.
When communicating directly with your customers via push notifications, always use simple notifications that your users can respond to immediately. These notifications should only cover newly added features, limited-time promotions that increase engagement, and information your users may find valuable.
However, this direct line of communication through your app requires responsible users. Otherwise, your users might get angry and uninstall your app. Push notifications should never be intrusive or even slightly overdone, otherwise you will quickly see a drop in your user base.
9. Multi-device synchronization
The ability to sync data across multiple devices is now an essential part of any successful mobile application. Users may experience situations where they feel it is harder to reach a specific link on a mobile app than on a website. The mobile application will gain momentum and become more scalable with multi-device synchronization capabilities.
An exclusive feature of the mobile application would be the ability to sync data across different devices in real-time. In addition, the user can access and continue working on the file regardless of location.
Users instantly judge each app they install based on the immediate user experience. Most immediately uninstall the app if the user experience doesn’t live up to their expectations. This means developers need to integrate key features that make an app user-friendly in order to grab attention and deliver instant value to users.